Search Engine Marketing doesn’t point to any specific marketing method rather it merges various technical and logical aspects, which are used to increase the popularity of website amongst search engines and human visitors. According to a study most of the internet users rely on search engines to gather information. The importance of search engine indexing has increased in recent times because most of the users use these search engine results as reference and find them reliable. Search engine optimisation is the process of combining ethics of marketing and logic in perfect synchronisation so as to develop search engine friendly websites. Search engine optimisation involves lots of technical aspects because indexing of web pages cannot be accomplished logically. Search engine optimisation process is largely manipulated so as to match the standards set by search engine algorithms and to follow the rules and regulations set by search engine spiders. In this way search engine optimisation