When businesses are finding it hard to capture high-quality traffic and leads from their website, reach new customers and grow their customer base, and grow their revenue and profits from their online efforts, they sometimes throw their hands in the air and turn away. That's a huge mistake because a number of high-quality service providers are available to help businesses achieve their goals through SEO and SEM. What is Search Engine Optimisation – or SEO? Search Engine Optimisation is the process of improving a website's visibility to Google, Yahoo, Bing and all major search engines. Search Engine Optimisation is not about tricking the search engines; it's about making your website and the content on it – media, images, and text – friendly to the search engines. It's also about helping motivated searchers find your products and services before they find the competition's. What is Search Engine Marketing – or SEM? Search Engine Marketing is a special brand o